Micha Goebig

She/Her

Executive Coach

Born and raised in Germany, I have been living in the U.S. on and off since 1996 and permanently since 2013. Based in Seattle/WA, I love exploring the PNW with my husband Scott & our lab mix Lili, reading mysteries, writing fiction & non-fiction, and doing Pilates.

Summary and Highlights:

I am the founder and CEO of GO BIG Coaching & Communications, where I’m committed to driving the success of female professionals in the automotive and tech industries. As a multi-certified executive coach, bilingual keynote speaker, and published author, I specialize in helping women build consistent confidence, gain greater visibility, and develop effective self-advocating strategies.

Coaching Vision:

I follow a coaching approach best described as German-style: efficient, pragmatic, and direct. At the same time, I understand the importance of holding space for you and your unique story. I support you in rewriting the parts of your story that no longer serve you, helping you realize the potential I see in you from the outset—that you can be an outstanding leader, exactly as you are. My signature topics include unlearning negative self-talk, impostor syndrome, perfectionism, self-sabotage, people-pleasing, and habits that don’t serve you anymore.

Academic Qualifications:

  • University of Munich, Germany

    • Master of Arts, Literature & Communications

    • Bachelor of Arts, German Literature & Language with Communications & Modern History minor

Certifications & Assessment Tools:

  • Certified Life & Leadership Coach, Women's Business Academy, Munich, Germany

  • Certificate in Positive Intelligence Training, Shirzad Chamine, USA

  • Certified NLP Practitioner

  • Certified Corporate Communications Specialist

My Client Match:

I am passionate about working with female professionals in the automotive and tech sectors who are eager to excel in their careers. My clients are typically women seeking to navigate and thrive in male-dominated work environments, and I help them harness their strengths and achieve their professional goals.

I’m proud to have served clients from the following organizations:

  • Amazon AWS

  • Qualtrics

  • Leading Women in Tech (LWT)

  • City of Seattle / King County

  • BMW Group

  • Audi

  • Porsche Circle

  • Deutsche Post DHL AG

  • Robert Bosch Foundation

My Favorite Books:

  • Image of Book: "Brag Better" by Meredith Fineman

    Brag Better by Meredith Fineman

  • Image of the book "The Power of Fun" by Catherine Price

    The Power of Fun by Catherine Price

  • Image for the book "Big Magic" by Elizabeth Gilbert

    Big Magic by Elizabeth Gilbert

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